The advertising ecosystem has unique legal challenges. Everyday contracts, like insertion orders, are unique to advertising and require an understanding of this complex industry. Advertising claims must be carefully reviewed to avoid deceptive advertising and certain offers, like sweepstakes, require careful planning to avoid running afoul of gambling laws. Morrison / Lee shines with its celebrity connections and has experience in handling campaigns centered around sponsorships or endorsements. Managing CRM databases poses privacy issues and requires compliance with email consent laws (CAN-SPAM).
Privacy is particularly tricky with online advertising. In addition to a detailed understanding of the FTC, VPPA, and state versions of these laws, compliance requires a detailed understanding of the standards set by self-regulatory bodies, such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). In addition, there are challenging international compliance obligations, such as consent under the GDPR and international vendor agreements.
Morrison / Lee attorneys are leaders in this space, having previously worked with many of the biggest players in the industry, including publishers, advertisers, demand-side platforms (DSPs), supply-side platforms (SSPs), exchanges, ad agencies, yield optimizers, offline and onboarding, cross-device linkers, and location companies. In addition, we have experience solving new legal issues sprouting from emerging technologies, such as addressable and programmatic TV, digital out of home, and VR. Best of all, Morrison Lee incorporates our attorneys’ technical backgrounds to forge practical solutions. Few law firms know the advertising industry as well as Morrison / Lee.